MONTAG CLUB × GG STUDIO
Client
Montag School
Industry
EdTech, Creative Education, AI and Design, Community
Headquarters
São Paulo, Brazil
Services
Landing Page Optimization, Framer Consulting, UI Redesign, CRO
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About the Project
Montag Club is a premium community for creatives who want to master AI-driven creative direction — learning from professionals who apply AI in real projects, not generic tutorials. With mentors like Bruno Deos, Pedro Burneiko, and Mariana Falcão, the product had authority. What was missing was a landing page that communicated that authority within the first seconds of a visit. GG Studio executed a surgical optimization sprint: redesigned the highest-impact elements, injected urgency architecture, and brought performance up to GG Studio standard. The result was a page that stops the scroll, holds attention, and moves visitors toward the CTA.
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GG Studio Methodology®
At Discovery, we mapped friction points in direct collaboration with Bruno — identifying exactly where visitors were losing momentum and where Montag Club's value proposition was not landing with the force the product deserved. At Architecture and UX, we restructured the social proof hierarchy and repositioned urgency triggers at the critical decision points of the scroll journey. At Design System and UI, we redesigned the highest-impact elements without overwriting the identity Bruno had already established. The Framer stack was technically optimized to hit a 95+ performance score and sub-3-second load time while preserving every existing custom component. Bruno left the project with something beyond a better page: total ownership of it, with no agency needed for the next update.
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Most agencies said impossible. We said: let's go!
A page that was not selling what the product was worth.
Montag Club arrived at GG Studio with a clear diagnosis: the product was premium, but the page was not communicating that. Technical performance below potential. No real urgency. A conversion architecture that gave visitors no compelling reason to act right now. For a community competing across the entire Brazilian creative space, every low-function element was a silent revenue leak. The audience Montag needed to convert — creatives with real projects and real willingness to invest — made fast decisions. The page was not ready for the speed of those decisions.
Surgical redesign. Elite performance. Urgency that converts.
GG Studio applied the GG Studio Methodology® in sprint and consulting format, working in direct partnership with Bruno. The highest-impact UI elements were redesigned. Genuine urgency triggers were structured in and aligned to the brand's premium tone. Social proof was reorganized to appear before objections. The Framer stack was fully optimized to 95+ performance score with sub-3-second load time. The page that came out is the one the product always deserved.
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Project Challenges
Optimizing an existing landing page is in many ways harder than building from zero — especially when the product is strong, the brand has its own voice, and the client has a clear vision. Every redesign decision has to respect what was already built while eliminating precisely what is costing conversion. In the Brazilian creative community space, where the audience is demanding and tolerance for slow or generic pages is zero, the margin for error is small.
Diagnosing conversion friction points without a complete A/B testing history available
Redesigning high-visibility UI elements while preserving the visual identity and premium positioning Bruno had already built
Structuring genuine urgency into a community page without sounding artificial, aggressive, or off-brand
Optimizing technical performance inside the existing Framer stack without breaking custom components
Executing as a consulting partner, respecting Bruno's deep knowledge of his own product and audience throughout
Delivering full autonomy at project close so the client operates and scales without agency dependency
Optimization without complete data requires experience to fill in where the numbers haven't arrived yet.
That is exactly what GG Studio brought to the table.
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Results
When the optimization was complete, Montag Club had a landing page that finally matched the weight of the product behind it. Technical performance stopped being an invisible obstacle. Urgency stopped being decoration and started driving conversion. And Bruno walked away with full control over a page he now understands, operates, and can scale without bringing anyone else in. The work was not about remaking what was good. It was about unlocking what was stuck.
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Lighthouse performance score post-optimization — the technical standard a premium product demands from its page
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Full delivery from zero — no prior site, no existing brand assets, live in under one week
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Page load time, delivering a fast-first experience for CMO-level buyers comparing options in real time
Generic urgency elements in the final version — every conversion trigger redesigned with real alignment to the brand's premium positioning
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Wireframing
The architecture was reviewed with one specific visitor in mind: someone already aware of Montag Club who had not yet converted. The social proof hierarchy was restructured so that mentor credibility, brand impact numbers, and the 4.9 rating appeared before objections, not after. Urgency triggers were repositioned at the natural exit points of the page. The primary CTA was reinforced with enough context to eliminate friction without requiring additional copy.
